Observations, Notes, Insights.

Most of the time when we mention the word “design” it is received as a concept of making something aesthetically attractive. Every time we think of a design, we think about something good looking. Why does this happen? It so happens that most of the time, we look at things as nouns. A beautiful home designed by an architect. A beautiful packaging of a cosmetic brand. A beautiful looking dress made by a fashion brand. On the contrary, it helps to think about design in terms o

The primary objective of this article is to develop a fundamental understanding of Design Thinking and how it is applied by practitioners in real world problem solving and solutions development. Design thinking is a methodical approach of surfacing the right problem statements and developing solutions to those problem statements. (VM) The practitioner focused, innovation management view of Design Thinking was popularised by Stanford Design School (Mark Parry, Griffin W. Cottl