Observations, Notes, Insights.

Human Centricity is all about keeping the end users, presumably humans, at the center of every thought during the design process. It starts with empathy towards the end-user and how the user is going to use a designed solution (a product or a service), what hurdles may come in the way of smooth usage and most importantly, will the user be able to achieve the end goal. Consider you are a part of multi-disciplinary design team that has received a brief on designing a process fl

What comes to our mind when we think about design. The first thought is usually about some type of shape and some colour. We think about design primarily in those dimensions. We think of design in the terms of forms. Forms dominate our perception of design because they are readily perceivable. We have our primary senses, sight, smell, sound, taste, and feel. If we have all the five senses working, the sense of sight is used most of the time for preliminary analysis of things

Most of the time when we mention the word “design” it is received as a concept of making something aesthetically attractive. Every time we think of a design, we think about something good looking. Why does this happen? It so happens that most of the time, we look at things as nouns. A beautiful home designed by an architect. A beautiful packaging of a cosmetic brand. A beautiful looking dress made by a fashion brand. On the contrary, it helps to think about design in terms o