Observations, Notes, Insights.

Human Centricity is all about keeping the end users, presumably humans, at the center of every thought during the design process. It starts with empathy towards the end-user and how the user is going to use a designed solution (a product or a service), what hurdles may come in the way of smooth usage and most importantly, will the user be able to achieve the end goal. Consider you are a part of multi-disciplinary design team that has received a brief on designing a process fl

Key Premise - Any workspace can be become a great strategic advantage for a business or can create challenges in company P&L. An intentionally and strategically people centric workspace design can lead to multifold ROI by improving both top line and bottomline metrics. The space that we use for work has to be intentionally designed to support us in our endeavours individually and as a firm. Here I am going to touch upon the fundamental aspects of a workspace design from the

Pencil As A Product. It is a system of wood, graphite lead, and outer grip design that helps people write on surfaces. Photo Source - Platform Native Library I use the term product in a very generic sense. A product can be a tool that helps someone do something. Some things that come to mind are a hammer, a screw, a washing machine, a car. A product can be something that gets consumed (A soft drink, a cookie, or a coffee). A product can be something that gets worn by people

What comes to our mind when we think about design. The first thought is usually about some type of shape and some colour. We think about design primarily in those dimensions. We think of design in the terms of forms. Forms dominate our perception of design because they are readily perceivable. We have our primary senses, sight, smell, sound, taste, and feel. If we have all the five senses working, the sense of sight is used most of the time for preliminary analysis of things

Most of the time when we mention the word “design” it is received as a concept of making something aesthetically attractive. Every time we think of a design, we think about something good looking. Why does this happen? It so happens that most of the time, we look at things as nouns. A beautiful home designed by an architect. A beautiful packaging of a cosmetic brand. A beautiful looking dress made by a fashion brand. On the contrary, it helps to think about design in terms o

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Organizations can overcome silos and implement a holistic, human-centric product development process by integrating multi-disciplinary perspectives early and adopting the principles of Design Thinking. Strategies for Overcoming Organisational Silos Early Cross-Functional Collaboration: Avoid developing products in isolation by incorporating inputs from marketing, sales, and finance teams during the earliest stages of development. Integrated Communication: Foster a culture whe

The primary objective of this article is to develop a fundamental understanding of Design Thinking and how it is applied by practitioners in real world problem solving and solutions development. Design thinking is a methodical approach of surfacing the right problem statements and developing solutions to those problem statements. (VM) The practitioner focused, innovation management view of Design Thinking was popularised by Stanford Design School (Mark Parry, Griffin W. Cottl