In any design process, we divide our decisions into two primary categories. Design Decisions & Commercial Decisions.

 

Design Decisions are taken keeping in mind the end user of products and services. These are about the usability of the product, service flow, or space in the lives of people interacting with them.

Commercial Decisions (Financial Decisions) are taken to decide upon the inclusion and exclusion of the outcomes of the design decisions to achieve we want to achieve within the constrains of feasible budgets.

These two types of decision do not work in isolation but there is rarther a frequent back and forth between two types in terms of new information, feedbacks, and exploration of alternatives.