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Brand name is a fundamentally critical choice as a brand element because it captures the central theme or key associations of products and services in a very compact and economical fashion. Brand names can be extremely  effective  shorthand means of communication. Consider ‘Apple’ as a brand name. In the first instance, you may not relate it to computers. But that is okay. It is important to understand what characteristics of personality this name suggests for a line of produ

The two are different in very specific ways.

Stage of a brands inception and maturity defines which elements to be considered important.

House Of Brands or Branded House.

A word of caution.

Discussing how word of mouth can create of the greatest leverage.

Understand its importance.

We will discuss here in detail.